Newly replaced LED lights in the Camino Vista Motel

2. Brand Awareness
Signage and marketing work hand in hand to reinforce your brand and allow your customers to instantly recognize your brand. A sign with a thought out and well executed design will allow your brand to be instantly recognizable and help you stand out from your competition. Think of the yellow M in Mcdonalds or the smiling face in IHOP... both of these are simple concepts but have a lasting impact.

3. Business Quality
The quality, design and visual impact of your signage is directly linked to how potential customers will view your brands' products. Signs do more than inform they attract customers. A sign that leaves a long-lasting sense of quality and professionalism is important for your brand.

4. Location, Location, Location!
Where you place your signage is just as important as having signage in the first place. Placing signage in different locations can attract a new market of customers to you. Signs in locations with high density traffic means you'll have lots of potential clients seeing your business' name.

5. Passive Advertising
Signage works for your business all year round. They are visible to potential clients even if your business is closed. Signage is powerful tool for passive advertising. Your brand is being promoted constantly even when you're not open!

A Final Note on Signage:
Starting or running a business can be an extremely daunting experience, but signage doesn’t have to be. Keep these 5 tips in mind when starting your business. Remember branding is key to having a successful business. It's important for your customers identify a certain image when they think of your business and a lot of that can be achieved through signage. We're here to help you with the process and make your business come to life!